Memory Industry

The Importance of Nostalgia

How Social Media uses Nostalgia

Image Credit: Business Insider
  • Over 60 million different people visit the page each day.
  • Around 155 million people have opted to receive the dedicated notification for this feature.
Image Credit: Snapchat YouTube

VID: Opportunity and Disruption

Monetizing Memories

  • Auto-generated memory is created from the user’s data and added to their private journal.
  • The user chooses to make this memory public and allows monetization on the Vid.
  • The advertiser adds a swipe-up link to that user’s public Vid, allowing viewers to engage easily with the brand that relates to the memory.
  • Transfer of value from advertiser to the user through monetization of the user’s memory.





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